You can customize the text, position, size and color of the unsubscribe link in each of your emails. However, you must ensure it is clear and conspicuous. If you don't add a customized unsubscribe link, Autopilot will automatically add an unsubscribe link at the bottom of your emails. Here's how the link will appear by default:
How to customize your unsubscribe link
Learn how to add a custom unsubscribe link using the Advanced Editor here.
Click into your email and type the text you'd like to act as your unsubscribe link. Use the formatting tools to customize the text as necessary. Next, highlight the text and do the following:
How to add a custom unsubscribe link to an HTML email
If you're building a custom HTML email and want to customize your unsubscribe link, you can hyperlink to:
So in your code it would look like this:
<a href="--unsubscribe--">Your unsubscribe text</a>