In order to stay compliant, an unsubscribe link must be included in your Autopilot emails. Autopilot will automatically add an unsubscribe link at the bottom of your emails. You can learn more about email permissions in the FAQ.
Here's how the link will appear by default:
However, you can customize the text, position, size and color of the unsubscribe link in each of your emails.
How to customize your unsubscribe link
Click into your email and type the text you'd like to act as your unsubscribe link. Use the formatting tools to customize the text as necessary. Remember to ensure your unsubscribe link is clear.
Next, highlight the text and do the following:
Using the Advanced Editor? Learn how to add a custom unsubscribe link here.
How to add a custom unsubscribe link to an HTML email
If you're building a custom HTML email and want to customize your unsubscribe link, you can hyperlink to:
So in your code it would look like this:
<a href="--unsubscribe--">Your unsubscribe text</a>