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How do I purchase a dedicated IP?

By default all Autopilot accounts send email from what are referred to as "pooled" IPs. This means that users are grouped together based on their email deliverability performance to send from the same shared IP. There are some benefits to pooled IPs; for example, you can benefit from a positive reputation already established by other users.

However, if you wish to take full control over your deliverability, you can purchase a dedicated IP. This provides:

  • more control over your individual sender reputation;
  • automatic warm-up plan to establish a positive reputation; and
  • blacklist monitoring and help when you need it from our expert email deliverability team.

You can view custom IP pricing here. If you'd like to discuss purchasing a custom IP please get in touch with our support team who can assist you.

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