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What is a dedicated IP and how to do I purchase one?

By default, all Autopilot accounts send email from what are referred to as "pooled" IPs. This means that users are grouped together based on their email deliverability performance to send from the same shared IP. There are some benefits to pooled IPs; for example, you can benefit from a positive reputation already established by other users.

However, if you wish to take full control over your deliverability, you can purchase a dedicated IP (sometimes referred to as a "custom IP"). This provides:

  • more control over your individual sender reputation;
  • automatic warm-up plan to establish a positive reputation; and
  • blacklist monitoring and help when you need it from our expert email deliverability team.

How do I purchase a dedicated IP?

To purchase a dedicated IP go to Settings and then under "Plan" click "Change plan" and under add-ons you will see the "Dedicated IP Address" option. 

Can I purchase more than one dedicated IP?

Yes, simply enter the quantity of IPs you need when changing your plan.

I don't see the option to purchase a dedicated IP

If you're on legacy pricing and would like to purchase a dedicated IP please get in touch with our support team who can assist you.

I purchased a dedicated IP but don't see it displayed in Settings

Currently we do not display dedicated IPs in Settings. If you would like to confirm your current dedicated IPs please get in touch with our support team who can provide that information to you and answer any other related questions.

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