Action - Remove from Google AdWords Audience

This action removes a contact from a Google AdWords Customer Match audience list.

Learn more about Customer Match audiences, including how to create them, here.

How do I connect to Google AdWords?

To use this action you need to connect to Google AdWords. You can do this in Settings:


Click "Connect to Google AdWords". You will then be asked for your Customer ID, which is displayed in the top left of AdWords' interface:


Note: if you're using the old AdWords experience, it's found in the top right.

Once you have entered your Customer ID, follow the login steps on Google.

How do I remove contacts from a Customer Match audience?

You can remove contacts from a Customer Match Audience by connecting any trigger to the Remove From Audience action.

For example, imagine you run a lunch subscription service and want to target:

  • free trials, with ads encouraging them to subscribe; and
  • subscribers, with ads encouraging them to upgrade their subscription to a premium tier that includes weekend deliveries.

You could do the following:


You'll note that the above Journey has three parts:

  1. Contacts that submit the "Free Trial" form are added to the "Trial to Subscribe" Custom Audience via the Form Submitted trigger.
  2. Once they become a customer they are removed from the "Trial to Subscribe" audience via the Field Match trigger and added to the "Subscribe to Upgrade" audience. 
  3. Once they upgrade their subscription to include weekend deliveries they are removed from the "Subscribe to Upgrade" audience via the Field Match trigger.